Emma Watson: From Hogwarts Hermione Heroine to Fashion Icon

Emma Watson sprung to our consciousness-at-large as Hermione Granger in the film adaptations of JK Rowling’s Harry Potter series of books. But, like many before her, she has successfully managed to make that transition across to become a watched style icon as well; and it is always good to have two strings to your bow.
Emma turned heads a few weeks ago at the world-renown Tribeca Film Festival in New York, where she turned heads wearing a candy pink Narciso Rodriguez outfit and nude sandals. The Tribeca Film Festival is the film festival that was founded in 2002 by Jane Rosenthal, Robert De Niro and Craig Hatkoff, reportedly in response to the September 11, 2001 attacks on the World Trade Centre and the consequent loss of vitality in the Tribeca neighbourhood in Lower Manhattan. It has a noble mission:
“To enable the international film community and the general public to experience the power of film by redefining the film festival experience.”
So how did Emma make the transition from sidekick conjuror to style icon?
Emma Charlotte Duerre Watson (to give her full name) was cast as Hermione at the age of nine, having, remarkably, previously acted only in school plays. She went on to star in all eight Harry Potter films, alongside Daniel Radcliffe and Rupert Grint. Her work on the Harry Potter series has earned her several awards and (it is estimated) more than £10 million.
The modelling? She made her modelling debut for Burberry’s autumn/winter campaign in 2009. She also appeared in Burberry’s 2010 Spring/Summer.She received an estimated six-figure fee for this. Emma continued her involvement in fashion advertising when she announced she had been chosen as the face of Lancôme in March 2011. Just three years later in October 2013, she was voted Sexiest Female Movie Star in a worldwide poll conducted by the infamous and influential movie magazine- Empire magazine. The next year in May 2014, BuzzFeed dubbed her the “most flawless woman of the decade”. That would have the fashion houses continuing to queue up to lure her to their sides.
But Emma’s involvement with fashion is more than a flirt or a financial fiesta. In September 2009, she declared her involvement with People Tree, a Fair Trade fashion brand. She worked as an unpaid creative advisor for People Tree to produce a spring line of clothing, which was released in February 2010. She freely admitted that competition to develop, represent and market the range was almost non-existent but she did it because:
“Fashion is a great way to empower people and give them skills; rather than give cash to charity you can help people by buying the clothes they make and supporting things they take pride in. I think young people like me are becoming increasingly aware of the humanitarian issues surrounding fast fashion and want to make good choices but there aren’t many options out there.”
She’s also on record as having said that in some her previous red carpet appearances she has displayed what some may call a rather naïve approach to fashion, but that she is proud to have been herself, and worn what she thought she liked and looked good in and not what other people thought.

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